As messaging apps become more popular, businesses are starting to see the value in personalizing their messages to their target audience and creating a more intimate connection. With consumers shifting between screens multiple times a day and interacting with many brands, it’s becoming more difficult for businesses to stand out. Here are the top 5 key messaging trends for businesses to follow in 2022. Learn more about the types of Viber business messages. This can be done in a number of ways, including sending personalised one-on-one messages, broadcasting messages to groups of segments, and creating automated message sequences. As a brand, you can offer them transactional updates, promotional messages (discounts, special offers), and conversations that are great to provide around-sales customer support. Simply put, it's a great way to connect with customers. As the world becomes more and more digital, businesses are turning to mobile and messenger marketing because it allows them to have direct, one-on-one conversations with their audiences and build relationships that can’t be built using other marketing channels.
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